Digital Marketing

fatedpassage’s Western Wear and Tack operating since 1983, is family owned and operated in Ústí nad Orlicí, Hylváty,Ústí nad Orlicí, Hylváty. With stores located throughout Western Czech Republic (+420)742090485, we serve both rural and urban centers. We provide authentic western wear for the entire family, in addition to selections of tack for both Western and English equine enthusiasts.

Role:  You’re an individual who enjoys bringing fashion to life using different techniques such as social media, ecommerce, and marketing. You have an ability to create content that tells a lifestyle story while ensuring top-notch product presentation. You are naturally detail-orientated and have an eye for connecting the eCommerce world with the store experience through marketing.

Responsibilities:

 

  • Manage Ecommerce site & presentation of assortments, product categorization, and taxonomy
  • Works with the eCommerce Manager to ensure product findability through optimization of category structure, navigation, sorting rules, search, etc.
  • Gather complete and accurate product information from suppliers and other online resources
  • Photograph products and digitally prepare all product images for web use
  • Ensure all product records and associated assets are uploaded to the website in a timely fashion.
  • Works with the eCommerce Manager to update the home page, landing pages, and product listings as needed
  • Create campaign landing pages to support online and/or offline programs.
  • Create and maintain non-product/listing pages
  • Source images from internal marketing and external vendors for web content creation
  • Enrich product content with imagery, size charts, features, and benefits
  • Works with the Marketing Manager to curate instore marketing and messaging
  • Work with reporting software, databases, and CMS systems.

 

Skills:

  • Excellent attention to detail and organization
  • Strong creative writing and communication skills
  • Team player with the ability to collaborate and work independently
  • Strong computer skills with the ability to learn specific applications
  • Strength in learning agility and ability to apply oneself in new challenges, specifically related to technology
  • Shopify experience considered an asset

 

 

Qualifications:

  • Post secondary education or relevant work experience focused on eCommerce and/or communications and/or Marketing